A local magic man fiercely in love with Upstate New York and the ideas that drive it forward.

Local to Upstate NY, raised in Cortland and currently based in Auburn. I spent the better part of a decade on Long Island working for a large sign company, creative marketing agency, and finally a trade show production house. Seven years ago, with the birth of my first son, we moved back to Central New York to be closer to family. Shortly after, I founded the large-format print and design shop that is Image Agent. My mission is to build brave brands using balanced design and creative problem solving. This focus has led me to launch Totum, a full service branding company.


Brand Strategy
Primary & Secondary Logo
Marks and Patterns
Color Palette
Font System
Style Guide


Responsive Web Design
Content Creation
Arial Video
Email Marketing
Social Media


Print Design

Working with Brian

Trust the Process

This is to gather information about goals for the project or campaign and to give all parties the opportunity to share thoughts.

Thoughts are born and the design breathes life.
Plans are devised and design is executed and set up for group review.

Next we walk through the design we have created thus far. Together we will observe and gather feedback. Then we make a decision to move forward with development. This step also serves to review schedules and set deadlines.

Design guides from the meeting are implemented to create and develop the project further. Production begins, and materials are acquired to complete design and fabrication of the project.
This step also serves for final inspections and approvals.

Launch to the world and throw a party!
After potential customers and users have experienced, reports are reviewed and success measured.